Kuwentong Pedicab is a multimedia storytelling and advocacy project created by AB-MMA students from De La Salle–College of Saint Benilde. Through documentary video, audio storytelling, photography, and spatial mapping, the project explores the lived realities of pedicab drivers in Metro Manila.
By combining research and narrative storytelling, it aims to humanize pedicab drivers and highlight their essential yet often overlooked role in urban mobility and community life.
In many urban communities in Metro Manila, pedicab drivers play a vital role in everyday transportation. However, their stories, struggles, and contributions often remain unseen or underrepresented in mainstream narratives about mobility and urban development.
This project was created to document their lived experiences, preserve their cultural presence, and encourage greater public awareness of their role in community-based transportation systems.
Meet the creative minds behind Kuwentong Pedicab, a multidisciplinary team dedicated to documenting the stories, struggles, and significance of pedicab drivers through design, film, and interactive digital experiences.
Rigel is an aspiring designer who brings vibrance, creativity, and movement into every visual he creates. As the Graphic Designer of Kuwentong Pedicab, he develops the project's visual identity while celebrating the culture and everyday stories of the pedicab community through thoughtful and engaging design.
Gabriel Roi Mallari is a Multimedia Arts student whose work focuses on documentary storytelling through cinematography and photography. As the Director and Cinematographer of Kuwentong Pedicab, he captures authentic moments using observational filmmaking to bring the lived experiences of pedicab drivers and their communities to life.
Rhyne Quing is a Multimedia Arts student passionate about creating meaningful digital experiences through user-centered design and web development. As the UI/UX Designer and Web Developer of Kuwentong Pedicab, he designed and developed the website, transforming the team's research, documentary, and multimedia content into an accessible, interactive platform that raises awareness of the everyday realities of pedicab drivers.
The project was developed through field interviews, observational research, multimedia documentation, and spatial mapping. Pedicab drivers were interviewed to gather personal narratives, while selected routes and locations were documented to contextualize their daily working environments.
The collected materials were then integrated into a multimedia platform consisting of documentary video, audio storytelling, and an interactive website.
Kuwentong Pedicab is committed to respecting the dignity, privacy, and rights of every participant involved in this project. Interviews, photographs, and multimedia materials were collected with informed consent, ensuring that participants understood the purpose of the documentation and how their stories would be presented.
Personal information is handled responsibly, and sensitive details are only shared with permission. This project aims to represent pedicab drivers truthfully while protecting their identities whenever requested.
